Posts Tagged ‘Branding’



Everybody Has an Agenda: You Need One Too

When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware the gay agenda.” “Hollywood has a secret agenda.” “This global warming agenda.”  I actually saw a comment on my blog recently warning me that “Hollywood’s agenda is to sell tickets.”  Duh. What a surprise. Here’s the truth: Read the full article »

ExFEARiential: The End of Branding?

Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes we’ve gone to when it comes to branding.   From a religious perspective, when I wrote my original book “Branding Faith” it was a dirty word inside church and ministry circles and the concept was rarely mentioned by pastors, leaders, or church members.  A number of years later when I updated and revised the book to “Unique: Telling Your Story in the Age of Brands and Social Media”, I noticed there are Read the full article »

Amazon Drones, Audacious Plans, and the Amazing Power of Buzz

During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement: Read the full article »

The Secret to Successful Buzz

If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg.  A few years ago, Keller Fay Group, in association with BzzAgent released a study that indicated the Read the full article »

Kardashian Power: 5 Tips From Social Media Superstars

Like them or not, celebrities like the Kardashian sisters, Justin Bieber, Lady Gaga and others dominate social media. Beyond their celebrity status, what exactly are they doing that generates such buzz? Particularly when it comes to entrepreneurs, business, or nonprofit leaders, is there anything we learn from these social media mavens that will increase our influence? Here’s my infographic of five key things the Kardashians and their celebrity friends can teach us about social media: Read the full article »

What Could Christians Do To Change Their Perception?

What you believe matters, but branding and marketing experts tell us that it all starts with “perception.” No matter how great a product may be, I’ll never try it until I have a favorable perception. Once that happens, I’ll consider giving it a shot. In a similar way, for centuries, Christians have tried to share their faith with the culture, but today are losing enormous ground when it comes to perception. Society is experiencing one of the most dramatic shifts in history on issues such as Read the full article »

Telling Your Story: Are You Seeing the Big Picture?

When it comes to sharing your message with the culture, most of us are just thinking in pieces.  If you’re a company, nonprofit, church or whatever – you need to understand the bigger picture of engaging the culture with your message.  For instance, some organizations have a great video, others have a terrific website, and still others have great instincts for social media.   But unless ALL these platforms are working together, you’re only Read the full article »

Christian Leaders: Is it Time to Cool the Hype?

At different times in history, and for various reasons, Christian leaders have fallen victims to hype.   The dictionary defines “hype” as “extravagant promotion.” In other words – it’s usually a lie, even if our purpose is noble. Today, we’re in another massive “hype cycle.” How many times have you heard about some Christian book, teaching series, conference, or media program that it would “impact this generation,” “change the world,” or “shake nations?”  I believe one of the single biggest reasons the secular culture marginalizes Christianity is Read the full article »

Viewer Fatigue: Getting Your Audience to Respond

If your advertising or media programming hasn’t been getting a response lately, the first place you should look is viewer fatigue.  In other words, is the audience simply tired of seeing what you’re presenting?  Too often, programmers and advertisers (and speakers and pastors) get into a rut.   Our spots and videos look alike, we use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again.  Viewer fatigue means that Read the full article »

Mind Blowing Facts About People Over 50

This video by the Type A Group makes you wonder why organizations spend so much time, effort, and money reaching out to younger audiences.  These numbers are pretty compelling and particularly in the case of nonprofits, churches, and ministries, make you realize that if you’re not connecting with older audiences, you’re making a fatal mistake: Read the full article »


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