Posts Tagged ‘Branding’



Kardashian Power: 5 Tips From Social Media Superstars

Like them or not, celebrities like the Kardashian sisters, Justin Bieber, Lady Gaga and others dominate social media. Beyond their celebrity status, what exactly are they doing that generates such buzz? Particularly when it comes to entrepreneurs, business, or nonprofit leaders, is there anything we learn from these social media mavens that will increase our influence? Here’s my infographic of five key things the Kardashians and their celebrity friends can teach us about social media: Read the full article »

What Could Christians Do To Change Their Perception?

What you believe matters, but branding and marketing experts tell us that it all starts with “perception.” No matter how great a product may be, I’ll never try it until I have a favorable perception. Once that happens, I’ll consider giving it a shot. In a similar way, for centuries, Christians have tried to share their faith with the culture, but today are losing enormous ground when it comes to perception. Society is experiencing one of the most dramatic shifts in history on issues such as Read the full article »

How To Find Your Social Media Voice

Finding your authentic voice in social media isn’t that different from traditional media. I had a client once who was a TV host. The problem was, as soon as the red light came on the camera, he became a completely different person. His voice got deeper. His style became bigger. He was more over the top. The problem was – that wasn’t him. Even his high school age daughter would tell him, “Dad, stop using your TV voice.” But many of us do the same thing on social media. We try to Read the full article »

Telling Your Story: Are You Seeing the Big Picture?

When it comes to sharing your message with the culture, most of us are just thinking in pieces.  If you’re a company, nonprofit, church or whatever – you need to understand the bigger picture of engaging the culture with your message.  For instance, some organizations have a great video, others have a terrific website, and still others have great instincts for social media.   But unless ALL these platforms are working together, you’re only Read the full article »

Christian Leaders: Is it Time to Cool the Hype?

At different times in history, and for various reasons, Christian leaders have fallen victims to hype.   The dictionary defines “hype” as “extravagant promotion.” In other words – it’s usually a lie, even if our purpose is noble. Today, we’re in another massive “hype cycle.” How many times have you heard about some Christian book, teaching series, conference, or media program that it would “impact this generation,” “change the world,” or “shake nations?”  I believe one of the single biggest reasons the secular culture marginalizes Christianity is Read the full article »

Viewer Fatigue: Getting Your Audience to Respond

If your advertising or media programming hasn’t been getting a response lately, the first place you should look is viewer fatigue.  In other words, is the audience simply tired of seeing what you’re presenting?  Too often, programmers and advertisers (and speakers and pastors) get into a rut.   Our spots and videos look alike, we use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again.  Viewer fatigue means that Read the full article »

Mind Blowing Facts About People Over 50

This video by the Type A Group makes you wonder why organizations spend so much time, effort, and money reaching out to younger audiences.  These numbers are pretty compelling and particularly in the case of nonprofits, churches, and ministries, make you realize that if you’re not connecting with older audiences, you’re making a fatal mistake: Read the full article »

The Positive and Negative Power of Labels

I’m speaking this week at the Ultimate Life Conference in Orlando, and one of the speakers is an old friend – Delatorro L. McNeal, II, a professional speaker and performance coach. “Del” is one of the most motivated people I’ve ever met, and we became acquainted when he was on the set of a television program we were shooting. Del told me that early in his life he found himself stuck in a terrible family situation and, as a result, he was labeled an “at-risk child” by the local school system. As an African-American young man, he was trapped in the Read the full article »

Do You Realize How Much Competition Your Idea Faces?

You may have the greatest idea in the world for a book, movie, business, or nonprofit. But when writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I discovered that today, living in the most cluttered culture in history, you also have to consider how to cut through all the competition and get noticed. Want to publish a book? In 2011, Read the full article »

When it Comes to Influence: What Are You Signaling?

In too many cases, a leader’s influence is short circuited because of something under the radar – an attitude, behavior, or the way they dress. It’s called “signaling” – or sending a “signal” contrary to what you’re actually saying. Recently, Dan Ariely wrote about it in the Wall Street Journal: Read the full article »


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