Posts Tagged ‘Branding’



Mind Blowing Facts About People Over 50

This video by the Type A Group makes you wonder why organizations spend so much time, effort, and money reaching out to younger audiences.  These numbers are pretty compelling and particularly in the case of nonprofits, churches, and ministries, make you realize that if you’re not connecting with older audiences, you’re making a fatal mistake: Read the full article »

The Positive and Negative Power of Labels

I’m speaking this week at the Ultimate Life Conference in Orlando, and one of the speakers is an old friend – Delatorro L. McNeal, II, a professional speaker and performance coach. “Del” is one of the most motivated people I’ve ever met, and we became acquainted when he was on the set of a television program we were shooting. Del told me that early in his life he found himself stuck in a terrible family situation and, as a result, he was labeled an “at-risk child” by the local school system. As an African-American young man, he was trapped in the Read the full article »

Do You Realize How Much Competition Your Idea Faces?

You may have the greatest idea in the world for a book, movie, business, or nonprofit. But when writing my book “Unique: Telling Your Story in the Age of Brands and Social Media,” I discovered that today, living in the most cluttered culture in history, you also have to consider how to cut through all the competition and get noticed. Want to publish a book? In 2011, Read the full article »

When it Comes to Influence: What Are You Signaling?

In too many cases, a leader’s influence is short circuited because of something under the radar – an attitude, behavior, or the way they dress. It’s called “signaling” – or sending a “signal” contrary to what you’re actually saying. Recently, Dan Ariely wrote about it in the Wall Street Journal: Read the full article »

The Schlitz Mistake and What Beer Can Teach Us About Excellence

Pastor Mark Jeske in Milwaukee told me a great local beer story recently. He said that in the 1970s, Robert Uihlein, CEO of Schlitz Brewing instituted a string of cost-saving measures that gradually changed (and many would say cheapened) the taste of their flagship beer. He apparently thought the American public was just too ignorant to notice. It worked for awhile, but his strategy was eventually outed, and the word of mouth from angry customers caused a free fall in sales. In about 15 years the company lost 90% of its market cap and was finally sold to Stroh’s. One of America’s most popular beer brands crumbled, largely because  Read the full article »

Interior Design for Churches – Check Out The Local Anthropologie Store

This is a re-post from a few years back when my wife Kathleen noticed an interesting interview with Ron Pompei from the popular women’s store “Antropologie” in a supplement to Time magazine. As I read about his philosophy of store design, it clicked that we should be thinking this way when it comes to how people experience “church.” In the past, a church was an artistic expression of the community, and from small chapels in the woods, to magnificant cathedrals in major cities, houses of worship reflected meaning. From the overall design, to the smallest details, they told the story of Read the full article »

Who Are You? (In 5 Words or Less)

Today’s personal branding challenge:  Describe yourself in five words or less.  What is it that defines you, captures your story, and makes you stand out from the pack?  Like a movie log line, being able to pitch or describe yourself in five words or less, is a valuable tool.  The next time you meet a potential funder, a producer for your project, a future boss, publisher, agent etc – you may only have a minute or two to Read the full article »

Are You Ready for a Public Relations Nightmare?

If you missed my video during the Nine’s Conference, then you can view it here.  I was asked to speak for a few minutes to Church, ministry, and nonprofit leaders about what they should be thinking about in order to avoid a “PR Nightmare.”  Here’s what I recommended.  I’d love to know your response:

Please Stop Following Your Dreams

I wrote this opinion piece for Fox News, and I’d love your response.  It’s completely counter-intuitive to what most people think, so check out this article  and let me know what you think…

 

 

If Your Audience Isn’t Responding

It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »


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