Posts Tagged ‘Branding’



How To Get Noticed in a Cluttered World

If you want to have influence at any level, you need to learn how to get your ideas and expertise noticed. Too many people today have brilliant insight, but they don’t know the keys to getting anyone to listen. It’s a cluttered world out there, so if you’re going to get heard, here’s 5 key principles to remember: Read the full article »

Rebranding Your Church, Ministry, or Nonprofit? Here’s Five Questions To Ask First

At times, we all get frustrated or just plain tired of the way we do things.  Maybe it’s repetition, maybe it’s competition, or maybe the culture or markets have changed.  But chances are, as I discuss at length in my book, “Unique: Telling Your Story in the Age of Brands and Social Media,” you’re simply not telling your story well.  In that case, a “re-brand” or “brand refresh” might be in order.  But don’t just leap off the branding cliff or hire a costly agency.  Before you do anything drastic, start with these five questions.  They’ll help you determine if it’s really time for a re-brand, or if you just need a vacation: Read the full article »

Momentum: What It Is, And Why You Need It To Achieve Success In The Media

Pastors and ministry leaders come to me from time to time and ask an interesting question: “Do for me what you did for Joel Osteen.”  Apparently they think it’s easy. But whenever I’ve worked with people like Joel Osteen, Billy Graham, Joyce Meyer, Jack Graham, and others – or big organizations like The Salvation Army, Stella’s Voice, or The American Bible Society, it wasn’t me doing something magic – it was give and take, commitment, time, and a lot of creativity from our team and theirs – not to mention the ministry leaders themselves. But too many pastors who want to be on TV today think it’s a just a matter of buying better cameras, lighting the sanctuary better, or creating a more interesting show open.  Let me tell you what it takes: Read the full article »

A Pastor’s Father’s Day AR15 Promotion

I’m not making a judgement here, I’d just like to know what you think.  Considering our role in the culture, our calling, and our purpose in Christ, is this an incredibly great promotion for a local church, or an incredibly lame promotion?   Or something in-between?  What’s the perception non-believers will walk away with?  Watch the video: Read the full article »

Stop Trying to Be Original and Start Being Yourself

I love creativity and think we should all be more creative. Some people think they simply aren’t creative, but the truth is, we’re all born with wonderful imaginations. Just put a group of toddlers in a room and you’ll see they’re all wildly creative. So everyone is born creative.  But something happens around elementary school that starts pushing that creativity to the back of the room.  But the more important question for today is, considering the millions of writers, artists, inventors, and filmmakers that have gone before us, can we actually be Read the full article »

One Big Thing: How To Get Your Message Heard

When you speak before a group, preach a sermon, or make a presentation in the office, there’s one mistake people make over and over:  too much information. They try to cover too many points, and as a result, the presentation simply bogs down in useless detail. One important principle in speaking or presenting is unity. As the title of one of my books suggests, Read the full article »

Everybody Has an Agenda: You Need One Too

When Christians get critical about Hollywood, the gay community, environmentalists, or others, we always bring out the “agenda” card. “Beware the gay agenda.” “Hollywood has a secret agenda.” “This global warming agenda.”  I actually saw a comment on my blog recently warning me that “Hollywood’s agenda is to sell tickets.”  Duh. What a surprise. Here’s the truth: Read the full article »

ExFEARiential: The End of Branding?

Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes we’ve gone to when it comes to branding.   From a religious perspective, when I wrote my original book “Branding Faith” it was a dirty word inside church and ministry circles and the concept was rarely mentioned by pastors, leaders, or church members.  A number of years later when I updated and revised the book to “Unique: Telling Your Story in the Age of Brands and Social Media”, I noticed there are Read the full article »

Amazon Drones, Audacious Plans, and the Amazing Power of Buzz

During the last week, the media has been obsessed with Amazon CEO Jeff Bezos’ announcement that within 4-5 years he wants to start delivering products directly to our homes via drones. It’s a wild idea, and yet Bezos has proven himself on so many levels, the idea can’t be discounted. More important, when it comes to getting your big ideas noticed, there’s some valuable lessons to be learned from the announcement: Read the full article »

The Secret to Successful Buzz

If you work with religious or non-profit organizations, you know just how limited marketing and media production budgets can be. That’s why I’ve always kept an eye out for alternative marketing and promotion avenues. Things that create a “buzz” without costing an arm and a leg.  A few years ago, Keller Fay Group, in association with BzzAgent released a study that indicated the Read the full article »


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