Posts Tagged ‘audience’
It’s nice to create interesting media programming, but unless your audience responds in some way, you won’t last long. At Cooke Pictures, our mantra when it comes to media presentations is “action.” If you’re not getting a response, the first place you should look is viewer fatigue. In other words, is the audience simply tired of seeing what you’re presenting? Too often, we as programmers or advertisers get into a rut. Spots look alike, and producers use the same voice over artist, show the same graphic style, or tend to write the same way – over and over again. Viewer fatigue means that people are simply getting tired of it all. If your media isn’t getting much of a response, here’s some ideas to consider: Read the full article »
There is an interesting drop in President Obama’s numbers for his major speeches on television. In what used to be typically one of the largest viewed TV events in the country, the decline is considerable. Peggy Noonan in the Wall Street Journal reports: Read the full article »
Whenever you produce advertising, entertainment, or media projects, you have to think about audience or customer expectations. I was reminded of that recently when the latest statistics come out about airline versus automobile deaths in America. Far more people die of car crashes every year, but generally, the public is far more terrified of dying in an airplane accident. The expectation of the public totally overwhelms reality. As a result, the government has to Read the full article »
I’ve worked with lots of non-profit and religious organizations over the years, and I can tell you that the most successful relationships are the ones where we were able to emotionally connect with the audience. I recently walked a way from a religious client who was creating a very cool looking weekly TV program. In fact, it was one of the hippest and most contemporary inspirational programs on television – the kind we’d love to have on our client reel. Their directors and editors did a great job creating very original spots, promos, and other segments, and the overall show looked great.
But when the organization’s leader
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