Posts Tagged ‘advertising’



My Favorite Olympics TV Commercial

Proctor and Gamble gets my vote for the best TV spot during the Olympics: “Thank You Mom.”  Get a tissue before you hit play:

Fighting at Christmas, And Why Your Target Audience Isn’t Necessarily Like You

When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message.  For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge: Read the full article »

Give Your Decisions a Good Jolt!

Recently, I’ve run into a number of companies, nonprofits, and churches who’s leaders have real trouble making good decisions (some have trouble making decisions at all).  Good decisions matter, and here’s a few of the keys to making the kind of decisions that will take your career to the next level: Read the full article »

Creativity, The Movie Business, and Being Realistic

People have a lot of high-minded ideas about creativity, and as a result, have trouble integrating their creativity into Hollywood, or the advertising industry. But this quote from Ron Shelton, director of the movie “Bull Durham” tells it like it is: Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »

Telling Your Story: Are You Seeing the Big Picture?

When it comes to sharing your message with the culture, most of us are just thinking in pieces.  If you’re a company, nonprofit, church or whatever – you need to understand the bigger picture of engaging the culture with your message.  For instance, some organizations have a great video, others have a terrific website, and still others have great instincts for social media.   But unless ALL these platforms are working together, you’re only Read the full article »

Christian Leaders: Is it Time to Cool the Hype?

At different times in history, and for various reasons, Christian leaders have fallen victims to hype.   The dictionary defines “hype” as “extravagant promotion.” In other words – it’s usually a lie, even if our purpose is noble. Today, we’re in another massive “hype cycle.” How many times have you heard about some Christian book, teaching series, conference, or media program that it would “impact this generation,” “change the world,” or “shake nations?”  I believe one of the single biggest reasons the secular culture marginalizes Christianity is Read the full article »

When Loyalty Kills

Pretty much anything – even good things – used badly or to the extreme can damage or destroy your organization or career.  One of those top issues is misguided loyalty – or to be honest, even loyalty – period.  Loyalty is a wonderful trait, and most leaders want their team to be loyal. But be careful not to confuse “loyalty” for “competence.”  After all, how successful can you be when you have a loyal, but Read the full article »

Goals Are Dreams with Deadlines

“Goals in writing are dreams with deadlines.”  -Brian Tracy, personal success coach.  Whenever I feel my dreams losing steam, I always think of Booker T. Washington. Born a slave in 1858, his childhood years were anything but pleasant. The family’s farm cabin had no glass windows, and any opening to let in light also let in the freezing wind in the winter.  The floor of the cabin was dirt. The life of slave was back-breaking work that started before the sun came up and continued long after it went down again. His childhood was also lived out during the Civil War, which created turmoil, fear, and uncertainty in the lives of Southern slaves and added additional pressure to an already hopeless state of affairs.  But in spite of that desperate situation, Read the full article »

The Schlitz Mistake and What Beer Can Teach Us About Excellence

Pastor Mark Jeske in Milwaukee told me a great local beer story recently. He said that in the 1970s, Robert Uihlein, CEO of Schlitz Brewing instituted a string of cost-saving measures that gradually changed (and many would say cheapened) the taste of their flagship beer. He apparently thought the American public was just too ignorant to notice. It worked for awhile, but his strategy was eventually outed, and the word of mouth from angry customers caused a free fall in sales. In about 15 years the company lost 90% of its market cap and was finally sold to Stroh’s. One of America’s most popular beer brands crumbled, largely because  Read the full article »


← Older posts
Newer posts →