Posts Tagged ‘advertising’



Goals Are Dreams with Deadlines

“Goals in writing are dreams with deadlines.”  -Brian Tracy, personal success coach.  Whenever I feel my dreams losing steam, I always think of Booker T. Washington. Born a slave in 1858, his childhood years were anything but pleasant. The family’s farm cabin had no glass windows, and any opening to let in light also let in the freezing wind in the winter.  The floor of the cabin was dirt. The life of slave was back-breaking work that started before the sun came up and continued long after it went down again. His childhood was also lived out during the Civil War, which created turmoil, fear, and uncertainty in the lives of Southern slaves and added additional pressure to an already hopeless state of affairs.  But in spite of that desperate situation, Read the full article »

The Schlitz Mistake and What Beer Can Teach Us About Excellence

Pastor Mark Jeske in Milwaukee told me a great local beer story recently. He said that in the 1970s, Robert Uihlein, CEO of Schlitz Brewing instituted a string of cost-saving measures that gradually changed (and many would say cheapened) the taste of their flagship beer. He apparently thought the American public was just too ignorant to notice. It worked for awhile, but his strategy was eventually outed, and the word of mouth from angry customers caused a free fall in sales. In about 15 years the company lost 90% of its market cap and was finally sold to Stroh’s. One of America’s most popular beer brands crumbled, largely because  Read the full article »

Leaders: Is A Member of Your Team Holding You Back?

I write a lot on this blog about freelancers, creatives, and vendors who work for large organizations.  But on this post I want to deal with organizations themselves.  One large organization needed to hire an advertising agency, so they interviewed and evaluated five choices. The leadership team made the final decision, so after careful consideration it was decided by a majority which agency would be best. However, the organization’s communications director – the in-house person who would be the point person with the agency, didn’t like the choice. He wanted another agency he knew and was more comfortable with, but he had to abide by the leadership team’s decision.  However, Read the full article »

My Pet Peeve of the Month – Weird Shaped Business Cards

I’m bringing this post back from the archives, because it drives me crazy.  I know they look cool – those weird shaped business cards. Squares, skinny thin ones, or shapes like TV sets, cameras, books, or houses (if you’re a real estate agent.) But the truth is – they’re a real pain. They don’t fit into a business card folder, don’t play well with other cards in a stack, and generally are difficult to deal with. I know – you’re going to say, “But Phil, you always tell us to be different and stand out from the crowd.”   Yes, that’s important – but Read the full article »

A Checklist for Building Your Platform in 2013

During this transition time into 2013, you have a great time to slow down and re-think what you’re doing to share your message and ideas with the world. If you’re a writer, producer, filmmaker, artist, pastor, business or nonprofit leader, politician, or whatever – take a few minutes right now to think about how you’re connecting with your social media followers, donors, general public, and customers. Here’s a few good places to start: Read the full article »

Innovator’s Brains are Different

More and more research seems to point to the fact that true innovator’s brains are actually different from other people’s brains.  The big difference is that original thinkers – iconoclasts – innovators – whatever you want to call them, see the world differently than everyone else.  Too many of us think “automatically” – in other words, we assume the way things should be, take a lot for granted, and don’t challenge our perceptions.  But innovators don’t make those assumptions, and generally see the world the way it is.  The secret of being an innovator is to Read the full article »

Are You Ready for a Public Relations Nightmare?

If you missed my video during the Nine’s Conference, then you can view it here.  I was asked to speak for a few minutes to Church, ministry, and nonprofit leaders about what they should be thinking about in order to avoid a “PR Nightmare.”  Here’s what I recommended.  I’d love to know your response:

Impact Isn’t Always About Numbers

ROI (Return on Investment) is an impressive business sounding term, which means in business, it’s important. If you’re selling widgets then you need to track sales, and knowing how many widgets you sell versus how much you spend on manufacturing, sales, advertising, and marketing is important. But how about nonprofit organizations? In some cases, tracking ROI is very informative. How many water wells did you build based on donations to the project? How many meals did you distribute as a result of the grant? The truth is accountability matters, and particularly when it comes to future fundraising, Read the full article »

Is Convenience Ruining The Church?

In my upcoming book, “Unique: Telling Your Story in The Age of Brands and Social Media,” I tell the story of a pastor who never preaches for more than 12-15 minutes because he feels that’s all he can demand of his audience. Today, many churches across the country are slaves to the clock, and wouldn’t think of pushing a service past the hour mark. Last week I was in Nevada shooting some television segments with Pastor Benny Perez from The Church at South Las Vegas. We started talking about the “convenience” culture that’s Read the full article »

Jerusalem’s Arab Market and the Power of “Unique”

I’ve written a great deal about the branding principle of simply being unique. In fact, I believe it so much that my new book coming out this winter is called, “Unique: Telling Your Story in the Age of Brands and Social Media.” In my current book, “One Big Thing” I tell the story of my visit to the Portobello Street Market in London and meeting a charming woman I called “The Bread Plate Lady.” She personified the importance of owning a unique niche. Today, Kathleen and I spent the day at the Arab Market in Jerusalem, and discovered the Read the full article »


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