Posts Tagged ‘advertising’



ExFEARiential: The End of Branding?

Although this promo video from John St. Advertising Agency in Toronto is a parody, it points to the ridiculous extremes we’ve gone to when it comes to branding.   From a religious perspective, when I wrote my original book “Branding Faith” it was a dirty word inside church and ministry circles and the concept was rarely mentioned by pastors, leaders, or church members.  A number of years later when I updated and revised the book to “Unique: Telling Your Story in the Age of Brands and Social Media”, I noticed there are Read the full article »

My Favorite Olympics TV Commercial

Proctor and Gamble gets my vote for the best TV spot during the Olympics: “Thank You Mom.”  Get a tissue before you hit play:

Fighting at Christmas, And Why Your Target Audience Isn’t Necessarily Like You

When most advertisers create media campaigns or television commercials, they usually assume the target audience is similar to them. Church, ministry, and nonprofit communicators often do the same. But a recent story in the Wall Street Journal reminded me just how different people are – and why it matters for sharing our message.  For instance, we normally think of Christmas as a time of love, sharing gifts, and loving the time spent with family. But recently, the journal reported a survey conducted by British hotel chain TraveLodge: Read the full article »

Give Your Decisions a Good Jolt!

Recently, I’ve run into a number of companies, nonprofits, and churches who’s leaders have real trouble making good decisions (some have trouble making decisions at all).  Good decisions matter, and here’s a few of the keys to making the kind of decisions that will take your career to the next level: Read the full article »

Creativity, The Movie Business, and Being Realistic

People have a lot of high-minded ideas about creativity, and as a result, have trouble integrating their creativity into Hollywood, or the advertising industry. But this quote from Ron Shelton, director of the movie “Bull Durham” tells it like it is: Read the full article »

Six Steps To Great Publicity

From time to time you may get a book published, produce a movie, lead a major event, or do something else significant and have the opportunity to work with a public relations firm or publicist. Their job is to attract attention to your book, film, movement, business – whatever. But hiring a publicist isn’t a magic button. Perhaps in the old days of legacy media, you hired a publicity expert and then sat back and collected big paychecks based on book sales. But not today. To work successfully with a PR expert or publicist, here’s some important keys: Read the full article »

Telling Your Story: Are You Seeing the Big Picture?

When it comes to sharing your message with the culture, most of us are just thinking in pieces.  If you’re a company, nonprofit, church or whatever – you need to understand the bigger picture of engaging the culture with your message.  For instance, some organizations have a great video, others have a terrific website, and still others have great instincts for social media.   But unless ALL these platforms are working together, you’re only Read the full article »

Christian Leaders: Is it Time to Cool the Hype?

At different times in history, and for various reasons, Christian leaders have fallen victims to hype.   The dictionary defines “hype” as “extravagant promotion.” In other words – it’s usually a lie, even if our purpose is noble. Today, we’re in another massive “hype cycle.” How many times have you heard about some Christian book, teaching series, conference, or media program that it would “impact this generation,” “change the world,” or “shake nations?”  I believe one of the single biggest reasons the secular culture marginalizes Christianity is Read the full article »

Four Reasons Your Brainstorming Sessions Aren’t Working

Brainstorming among creative people is a powerful tool. By bringing multiple perspectives to the table, your team gains insight you might never have considered, plus you’re adding years of experience to solving the creative problem. But most brainstorming sessions don’t yield much – or fail completely. If that’s your problem, here’s four key reasons you’re not getting more from your creative team: Read the full article »

When Loyalty Kills

Pretty much anything – even good things – used badly or to the extreme can damage or destroy your organization or career.  One of those top issues is misguided loyalty – or to be honest, even loyalty – period.  Loyalty is a wonderful trait, and most leaders want their team to be loyal. But be careful not to confuse “loyalty” for “competence.”  After all, how successful can you be when you have a loyal, but Read the full article »


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