Phil Cooke

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Researchers Confirm the Power of Stories

The New York Times reported recently that scientists are confirming the power of narrative stories to give meaning to our lives. Our "life stories" tell us who we are and why we're here, and as the Times reports, "Every American may be working on a screenplay, but we are also continually updating a treatment of our own life — and the way in which we visualize each scene not only shapes how we think about ourselves, but how we behave, new studies find. By better understanding how life stories are built, this work suggests, people may be able to alter their own narrative, in small ways and perhaps large ones."

This report is heavy stuff, but it does confirm that narrative stories help make us who we are. That's why I've always advocated for storytelling. If you're in business, tell stories through your presentations and reports. If you're a pastor, tell more stories in the pulpit. If you're a filmmaker, understand the power of dramatic structure.

Stories connect with people in a way nothing else can. 

This entry was posted on Wednesday, May 30th, 2007 at 11:50 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Paul Forrest

    Several years ago I watched a documentary on the people behind the making of the making of the show 60 Minutes. I will never forget a scene when a young reporter asked exective producer, Don Hewitt, what advice to give to anyone starting out in the business. Don's answer was four simple words…Tell Me The Story. Everyone loves a good story. It stimulates our imagination and takes us places we've never been before. As Christians in media we have an amazing story to tell – For God so loved the world that he gave his only begotten Son. Let's tell the world.