As I said in my last post, I wish Richard Roberts the best. But for him to ever succeed in a media driven culture, he must learn more about the power of perception. Today’s headlines in the Tulsa World were that God told him to resign. Perhaps, but for him to say that in a public forum where he knew the news media would be, is reputation suicide. Does God speak to people today? Absolutely. But do you just blurt that out to the national media? Not unless
you want to perceived as a nut. And this is how it gets reported in the wider media. Plus, would God have told him to resign if these allegations had not surfaced? From a media or PR perspective, a statement like this doesn’t help his case, it only hurts it from every conceivable angle.
If the church is going to make an impact today, we have to understand the power of perception and realize that how we are perceived is as important as who we are. Pastors and ministry leaders, are you listening? Now more than ever Richard needs to let people know he’s not what this lawsuit suggests. In the same way, every pastor or ministry leader in America needs to remember that their message is being filtered through media and/or personal perceptions. Jesus understood how his message was being received, and we can do no less…
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