Podcast

Download episode 35: The Power of Perception (17 MB).

Phil Cooke explains the power of perception and how other's perceptions can impact you, your product, or your organization. Do you want to create and control your perception or let others do it? ... read more

Download episode 34: Engaging the Culture (14 MB).

Phil Cooke discusses how to engage the culture by telling an effective branding story. Make an impact by engagement. Featuring the book "Branding Faith." ... read more

Download episode 33: Branding Faith (23 MB).

Phil Cooke outlines the principles of branding for churches, ministries, and non-profits. What do people think of when they think of you? Discover the keys to telling your story, and having that story break through the media clutter and impact this culture. ... read more

Download episode 32: Dan Rupple: The Keys to Comedy (20 MB).

In Part 4 from The Sundance Film Festival, Phil Cooke interviews Dan Rupple, one of the founders of Isaac Air Freight as well as comedy writer and producer from Seriously Funny TV (seriouslyfunny.tv) on the keys to creating effective comedy. ... read more

Download episode 31: Think Locally (18 MB).

Part 3 as Phil Cooke reports from the Sundance Film Festival on the importance of thinking locally in media. In a global world where everyone want to speak to millions of people, there's a unique branding and marketing opportunity in thinking about your local market. ... read more

Download episode 30: Find the Passionate, Innovative People (11 MB).

In Part 2, Phil Cooke reports from the Sundance Film Festival in Park City, Utah on the power of being where passionate people gather. Get to the conferences, events, and places where innovative ideas are happening, and where the people are changing culture ... read more

Download episode 29: The Sundance Film Festival and Brand Exclusivity (23 MB).

Phil Cooke reports from the Sundance Film Festival in Park City, Utah on the power of growing larger by becoming more exclusive. ... read more

Download episode 28: Does Your Logo Express Your Brand? (21 MB).

Phil Cooke explains that a logo is not a brand - it's the expression of a brand; and how logo design is critical to sharing your story. Understand the power of an effective logo and what makes it work within the context of your organization's brand. ... read more

Download episode 27: Phil Cooke's Interview for the Awaken Conference (6 MB).

This is the podcast from the Awaken Conference hosted by Erwin McManus, pastor of Mosaic. Phil's interviewed as a speaker at the conference about his work with churches, ministries, and non-profits. ... read more

Download episode 26: Why Does Branding Matter (20 MB).

Phil Cooke discusses branding religious and non-profit organizations and answers these important questions: "Why do we need it?" "Why is branding important?" Find out in this Change Revolution podcast on the art and power of branding - based on Phil's book "Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don't." ... read more

Download episode 25: Branding Faith: Why Some Churches and Non-Profits Impact Culture and Others Don’t (18 MB). ... read more

Download episode 24: Change Your World Through Bigger Ideas (22 MB).

Producer and media strategist Phil Cooke discusses the power of bigger ideas, and encourages you to escape the limitations of petty thinking. Learn to think, and to think of the kinds of ideas that could change the world. Practical lessons on transforming your world and changing your future. ... read more

Download episode 23: Crisis Public Relations: What Happens When Things Go Wrong (35 MB).

In this episode, media consultant and producer Phil Cooke discusses "Crisis PR" - what do you do when something bad happens to your company, non-profit, or religious organization. It's a short, information packed look at how to respond during a crisis, especially in the digital age. Learn how to respond effectively, and win back the public's trust. ... read more

Download episode 22: The Damage of Misguided Loyalty (28 MB).

Phil Cooke explores how misguided loyalty can damage an organization. Loyalty is a wonderful trait, and most leaders want their team to be loyal. But don't confuse "loyalty" for "expertise." How successful can you be when you have a loyal , but incompetent team? Understand the balance of loyalty and expertise, so you can position your organization for ultimate success. ... read more

Download episode 21: A Leader's Legacy: What Will You Leave Behind? (31 MB).

As an effective and creative leader, what will you leave behind with your organization? Media innovator Phil Cooke explores just how important it is to think in advance about a leader's legacy, and examines how to transition effectively to the next generation. Learn the differences between first generation leaders and second generation leaders, so you can keep your organization healthy, effective, and successful for generations to come. ... read more

Download episode 20: The Slow Spot: What To Do When Business is Bad (16 MB).

Phil Cooke discusses what happens when you hit a wall, or experience a slow time in your organization. Don't be afraid of slow periods, but use them as launching pads for new periods of innovation and creativity. Find our more at philcooke.com. ... read more

Download episode 19: Problem Solving: Find The Simple Solution (20 MB).

Phil Cooke shares his philosophy that most of the time, the simplest solution is the best way to solve the problem you face. In a world of technological complexity and bureaucracy, sometimes, the simple alternative is the best and most elegant way to find the answers you need. ... read more

Download episode 18: Complain, Protest, or Engage: How to Confront the Culture (15 MB).

Phil Cooke teaches how people of faith can engage the culture. If you're involved in cause marketing or faith based media, this is an excellent lesson in how to make an impact with your message. ... read more

Download episode 17: Who's Influencing You? (14 MB).

Phil Cooke, of The Change Revolution blog at philcooke.com discusses media influence, and challenges listeners to decide who's exerting the most influence in their lives. How important are media priorities, and how important is influence? Check out this insightful podcast to discover some surprising answers. ... read more

Download episode 16: Are you REALLY making a difference? (18 MB). ... read more