Comments on: A Great Message Isn’t Enough http://philcooke.com/pathways/ Change Revolution Tue, 22 May 2012 20:38:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: chanta http://philcooke.com/pathways/#comment-8111 chanta Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/pathways#comment-8111 <p>thought this article was well written.  very true.  totally agree.  thanks for sharing the truth. </p> thought this article was well written.  very true.  totally agree.  thanks for sharing the truth. 

]]> By: Chris Busch http://philcooke.com/pathways/#comment-8112 Chris Busch Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/pathways#comment-8112 <p>Being successful in any endeavor that involves customers, clients, donors, etc. requires that you first understand your market.  Then, you must craft a message that will resonate with that market.  And finally the message must be carried to the market through the proper media.  Market-Message-Media, and pretty much in that order.</p><p>In <em>Field of Dreams</em> Kevin Costner was encouraged by the disembodied voice, "If you build it, he will come..."  That might work in the movies or in the land of nirvana, but not too often in the real world.  You do have to build it, but then you have to find your audience.  If it's something truly remarkable, then word-of-mouth will be a valuable medium.  Media fragmentation (mass media losing its mass) has increased the number and types of bridges needed to "find" the audience. </p><p>From traditional advertising and media to social networks and Twitter the field(s) of communication now are more complicated and difficult than ever.  But, therein lies the opportunity, eh?</p> Being successful in any endeavor that involves customers, clients, donors, etc. requires that you first understand your market.  Then, you must craft a message that will resonate with that market.  And finally the message must be carried to the market through the proper media.  Market-Message-Media, and pretty much in that order.

In Field of Dreams Kevin Costner was encouraged by the disembodied voice, “If you build it, he will come…”  That might work in the movies or in the land of nirvana, but not too often in the real world.  You do have to build it, but then you have to find your audience.  If it’s something truly remarkable, then word-of-mouth will be a valuable medium.  Media fragmentation (mass media losing its mass) has increased the number and types of bridges needed to “find” the audience. 

From traditional advertising and media to social networks and Twitter the field(s) of communication now are more complicated and difficult than ever.  But, therein lies the opportunity, eh?

]]> By: Phyllis Marrow http://philcooke.com/pathways/#comment-8113 Phyllis Marrow Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/pathways#comment-8113 <p>You are so right - to make it simple, even the Amish have commerical now. </p><p>Jesus had a message and He went to His audience. In your words He made a path.</p><p>Thank you for your writings.     </p><p>  </p> You are so right – to make it simple, even the Amish have commerical now. 

Jesus had a message and He went to His audience. In your words He made a path.

Thank you for your writings.     

  

]]> By: Jared Smith http://philcooke.com/pathways/#comment-8114 Jared Smith Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/pathways#comment-8114 Media is indeed a very powerful tool and it depends on the type of media campaign used, it can actually have significant influence on your target market. Media is indeed a very powerful tool and it depends on the type of media campaign used, it can actually have significant influence on your target market.

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