Don’t Just Write Pastor Books, Write Serious Books

When most pastors write books, you can bet they’re compiled from sermon notes and manuscripts. Preach a series on fear, and they end up with a book on the subject. Same with marriage, prophecy, grace, epic Bible stories – whatever. I don’t discourage that, but don’t think for a minute that’s a serious book. Writing is different than speaking, and editing sermon notes into a readable manuscript and then calling it a “book” isn’t very impressive. If you’re a pastor or ministry leader, here’s what I recommend: Read the full article »

How To Get Noticed in a Cluttered World

If you want to have influence at any level, you need to learn how to get your ideas and expertise noticed. Too many people today have brilliant insight, but they don’t know the keys to getting anyone to listen. It’s a cluttered world out there, so if you’re going to get heard, here’s 5 key principles to remember: Read the full article »

The Robert Tilton Farting Video and Christian Cultural Influence

You probably remember the (what else can I call it?) legendary farting video edited from clips from Robert Tilton’s former TV program. It was made a long time ago (who created it I have no idea), and while there are a multitude of variations now, at least one has racked up more than two million views. I bring it up because that notorious video popped up in a surprising place recently. The Hollywood Reporter featured a roundtable discussion with the producers of Read the full article »

Why Hamas Is Winning the PR Battle in the Middle East

I watched the network news last night and the featured stories on multiple channels weren’t the 1,500 rockets that have been fired into Israel by Hamas, but the Palestinian casualties caused by the Israeli army. The reporters never asked why Hamas has refused to agree to three cease fire offers by Israel, or that Israel would cease fire if the Palestinians simply stopped blasting rockets into Israel. On every front, Hamas is breaking the rules and yet winning the PR battle.  Why? Read the full article »

The “Influence Lab” is Live and Moving Forward

The Influence Lab nonprofit organization is officially launched, and if you’re a Christian involved in media, you should be excited.  It’s involved in 3 key areas: Read the full article »

Want to Get Your Ideas Noticed? Learn to Take Your Moment

In a recent Hollywood Reporter issue, actor Terry Crews tells a story about being on the set of the movie Expendables: “When we were doing the first Expendables, Sylvester Stallone was looking at the playback, and he said, “Man, take your moment. Never ever let them take your moment. When the camera’s on you, you have the whole movie, you have the studio, you have the audience; the whole world is yours at that moment. So take it. Don’t Read the full article »

Does God Need a Better Publicist at the Oscars?

Recently, Dr. Larry Poland, founder of Mastermedia International showed me some interesting figures first published in Slate on the number of times God gets thanks at the Oscars.  As Dr. Poland put it:  “Nathaniel Rogers and Chris Kirk crunched the numbers on who gets thanked in Oscar acceptances speeches. The title of their piece says it all: “Meryl Streep Gets Thanked More Than God.” Rogers and Kirk note that over the past twelve years, 47 actors have given acceptance speeches at the Oscar ceremony. Analyzing who got thanked in each speech, they discovered that God was number Read the full article »

Four Reasons Your Brainstorming Sessions Aren’t Successful

After the previous post about why brainstorming doesn’t work for many people, I received a number of comments from people who like to do it, but don’t get good results.  If you’re a brainstorming person, and the method works for you, here are four keys that might make it more productive.  By bringing multiple perspectives to the table, your team gains insight you might never have considered, plus you’re adding years of experience to solving the creative problem. But most brainstorming sessions don’t yield much – or fail completely. If that’s your problem, here’s four key reasons you’re not getting more from your creative team: Read the full article »

Does Brainstorming Really Work?

Everyone talks about “brainstorming,” and for most of us, it’s a normal part of the creative process.  But for years, I’ve had my suspicions about brainstorming because honestly, it rarely works for me.  Keep in mind that I’m a writer, so sitting in an empty room with nothing but my laptop is pretty close to heaven.  But at the same time, I love being around people – especially when it comes to making projects happen.  But in the cold, hard light of day – when it comes to generating ideas, I get a lot more done by myself than with a team.  This short video captures why.  Take a look and then tell me about your creative approach, and whether brainstorming is the big deal it’s supposed to be: Read the full article »

Just When You Thought There Was Hope In Hollywood

It started with an apparent billboard campaign from a “J. Robert Butler” to send a message to celebrities – to cool it with with all the divorces.

celebrity-divorce-4

All over Los Angeles billboards and signs on buses started appearing to Read the full article »

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