Phil Cooke

Online Programming – What's Hot and What's Not

We're continuing to move in the direction of online video and entertainment, and yet there are so many questions. That's why I wanted to point out this fascinating survey of exactly what's online and how much it's actually being used. As they say in this report, "There is no question about the popularity of online video and it's abundantly clear that more and more people are spending a majority of their online time watching video content. By some measures, online video watching is even expected to reach
80% penetration by next year (as a percentage of internet users), and grow to almost 87% by 2011 (possibly a peak penetration level). But numbers and market penetration alone aren't enough to convince us. Check out this report and let me know your thoughts of what we should be doing to engage the culture online.

This entry was posted on Thursday, October 4th, 2007 at 1:18 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.