How to Keep From Becoming A “One Hit Wonder” With Your Career

Living in Los Angeles, I’m constantly meeting people who had a breakthrough moment sometime in their career. Perhaps they acted in a successful TV series, wrote a screenplay for an acclaimed movie, or published a bestselling book. But after that success, they dropped off the radar, unable to keep the momentum going. Perhaps that’s happened to you. Your past success might have been in business, the arts, media, or elsewhere, but when it was over, you’ve never been able to get back into the game. Life is complex, and while there may be many reasons for your detour, here’s a few things to consider that might help you keep your career momentum moving forward, and avoid becoming a “one hit wonder:”

1) People skills are far more important than your skills at your job.  There are plenty of gifted directors in Hollywood and in TV commercials that no one wants to deal with because they can’t get along with anyone. Be a great writer, producer, actor, whatever – but never forget that relating to other people is critical. Learn to inspire people, and you’ll become a magnet in the workplace.

2) Don’t get caught behind the curve.  Many people fall behind because they can’t keep up with evolving technology, changes in the business, or new relationships. The people who approve projects change jobs, and technology changes the way we do our jobs. Take the time to keep up. If you’re not sure how, read my book “Jolt!”

3) Stay aware of trends in the culture.   Movie producer Ralph Winter once said that creating a successful movie isn’t about knowing what’s popular now. It’s about knowing what will be popular five years from now. Writing a book, producing a movie, or launching a business takes time. Will your subject still be timely when it actually hits the street?

4) Be nice to people on the way up, because you’ll meet most of them again on the way down.  Far too many people crash because of their arrogance when things were going well. They were rude and inconsiderate, and guess what? People remembered. And sure enough, on the way down, people that could have helped walked away because of how they were treated on the way up.

5) Man up.  Stop blaming everybody else. If your career hits the rocks, take responsibility. Even if it wasn’t your fault, blaming others won’t help.  Nothing positive will happen until you take charge of your own life.

6) Finally – keep the long view.  I meet many people who are so caught up in pitching their dream project that they stop working on anything else. Even if that dream project happens, once it’s over, they have no follow up. Always have 3-4 projects ready to create, pitch, or produce. This is more difficult than you think, but it’s absolutely critical. Nothing is worse than having a great success but having nothing to follow it up. Even Oscar winners make this mistake, and it’s one of the quickest ways to becoming a has-been.

Success is so hard to find.  Once you have it, stay humble and do your best not to squander it.

 

This entry was posted on Thursday, August 7th, 2014 at 5:20 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Neil Werenskjold

    As I was reading this advise an ole Norwegian adage popped into my head. It is used to teach that you have to do what you have to do to get the job done. It says, “There is no bad weather only bad clothes.”

    • http://philcooke.com Phil Cooke

      That works for me Neil! Thanks for sharing…

  • http://joeyloman.com/ Joey Loman

    Number one on the list carries a lot of weight. The 2 and 3 can likely be covered by all those folk that will be attracted to you that would partner up to do something cool. Number 6 ranks in there because that’s the cool things you’ll do with all those folk from number 1.

    Why is it that we even have to remind people to be responsible and nice? SMH.

    • http://philcooke.com Phil Cooke

      That’s a great question Joey… :-)

  • thatwritingchic

    “Always have 3-4 projects ready to create, pitch, or produce. This is more difficult than you think, but it’s absolutely critical. ” When I was working as producer at MTV, someone told me that I should stay “focused” on one thing at a time. I keep saying I have “creative ADD” because there can’t just be one project at a time. Priorities may shift and change but I think one of the wisest things a person can do while remaining relevant in their field and expanding their knowledge of developing technology and trends. More importantly, I think we live in a world where multiple streams of income are necessary if you want to survive in the creative world.