Multi-Adapter Plugs and Multi-Adapter Lives Don’t Work

On a recent trip to London, I was reminded of one thing: Electrical multi-plugs don’t work. You know the kind: the all-in-one plugs that have all the electrical adapters from countries around the world. One big block, and different plugs spring out for different countries. Like most things, they work in the store, but in the field, they break down pretty easily. That’s a lesson in most “multi” things:  With products and with life, the more you try to do, the less you’re able to do well.   (Not to mention break down quickly.)

How about your life?  Are you the classic “jack of all trades and master of none?” Are you “pretty good” at a lot of things, but not extraordinary at one big thing? In today’s hyper-competitive, distracted, and disrupted world, you’ll never get noticed by being average at a lot of things.  A multi-plug life doesn’t cut it anymore.

If you want your skill, talent, message, or life noticed. If you want to get on the radar so you can get your movie, book, business idea, nonprofit, or project funded, then you need to break through the clutter and connect.

It’s the basis of my book “One Big Thing: Discovering What You Were Born to Do” and the idea can change your future. Try it out, because it’s probably time for your ideas to come alive.

 

This entry was posted on Sunday, December 9th, 2012 at 5:43 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • tad

    okay, you sold me. just ordered it. maybe it’s not too late to find out the answer at 49?

    : )

    • http://twitter.com/PhilCooke Phil Cooke

      It’s never too late Tad. In fact, I give some examples in the book of people much older than you who discovered their “one big thing” late in life!

    • Nagolosa

      Wow Tad, In a way your comment gives me hope..

  • http://www.jakekail.com/ Jake Kail

    Phil,

    I have been enjoying your posts. I look forward to reading One Big Thing, my wife just ordered it for me as a Christmas gift.

    • http://twitter.com/PhilCooke Phil Cooke

      Fantastic Jake. Let me know what you think of the book!

      • http://www.jakekail.com/ Jake Kail

        I loved the book Phil! It helped clarify some things for me. I am narrowing in on my One Big Thing…

  • http://AgapeAmbassador.com Caleb Suresh

    So has “division of labor” (Adam Smith) come to stay?

    • http://twitter.com/PhilCooke Phil Cooke

      This isn’t about political theory, it’s about finding your area of expertise and getting your message noticed. After all, doesn’t the Bible say something about the unique value each of us play in the body of Christ?