Comments on: The Art of the Non-Story http://philcooke.com/how_does_success_look/ Change Revolution Tue, 22 May 2012 02:39:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: edifimatt http://philcooke.com/how_does_success_look/#comment-245 edifimatt Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/how_does_success_look#comment-245 Having been a television & sports news producer for nearly 10 years...you've hit a chord with me on this one.  Part of the reason I am no longer in a local (or for that matter, National) news atmosphere is dueto the silliness you bring up in this post. <div><div> </div><div><div>The pressure for "new" (notice it lacks the "s") supercedes the assumed mission of a newsroom.  This is a perfect example of a combination of things...(and I'll leave the political agenda discussion for a different day).   </div><div><div> </div><div><div>Ridiculously short news cycle...a ton of "competition"...WAY too much programming time to fill...very small, young staffs that don't know the term "enterprise" exists anymore...talking "down" to a supposed "uninformed, dumb" audience (hey...we play the role well)...and the list goes on.</div><div><div> </div><div><div><div>We set the media's agenda with our remotes.  Unfortunately it takes a while to turn the Queen Mary...especially when intelligent, passionate people have left the industry in DROVES frustrated and worn by all of the above.</div><div><div> </div><div><div>I constantly talk to my friends in local news...encouraging them to tell positive, life-impacting stories.  I feed those stories to them, and honestly...they often devour them and want more.  They just don't know how to go find these types of stories themselves and aren't convinced the public really cares.  MUCH easier for an overtaxed local newsroom that is producing upwards of 6-8 hours of programming a day to chase fires, robberies, news conferences and newspaper headlines.</div><div><div><div><div> </div><div><div>Maddening, but true.  While I am no longer in the thick of that environment, I refuse to run and hide.  I will keep emailing, calling, feeding postive story ideas...</div><div><div> </div><div><div>Just wish there were more like me willing to do the same. (HELLO......CHURCH!!!!!!)</div><div><div> </div><div><div>Matt Gould</div><div><div>Senior Producer</div><div><div>Edifi Media</div><div>Buffalo, NY </div></div></div></div></div></div></div></div></div><div> </div></div></div></div></div></div><div /></div></div></div></div></div></div> Having been a television & sports news producer for nearly 10 years…you’ve hit a chord with me on this one.  Part of the reason I am no longer in a local (or for that matter, National) news atmosphere is dueto the silliness you bring up in this post. 
 
The pressure for "new" (notice it lacks the "s") supercedes the assumed mission of a newsroom.  This is a perfect example of a combination of things…(and I’ll leave the political agenda discussion for a different day).   
 
Ridiculously short news cycle…a ton of "competition"…WAY too much programming time to fill…very small, young staffs that don’t know the term "enterprise" exists anymore…talking "down" to a supposed "uninformed, dumb" audience (hey…we play the role well)…and the list goes on.
 
We set the media’s agenda with our remotes.  Unfortunately it takes a while to turn the Queen Mary…especially when intelligent, passionate people have left the industry in DROVES frustrated and worn by all of the above.
 
I constantly talk to my friends in local news…encouraging them to tell positive, life-impacting stories.  I feed those stories to them, and honestly…they often devour them and want more.  They just don’t know how to go find these types of stories themselves and aren’t convinced the public really cares.  MUCH easier for an overtaxed local newsroom that is producing upwards of 6-8 hours of programming a day to chase fires, robberies, news conferences and newspaper headlines.
 
Maddening, but true.  While I am no longer in the thick of that environment, I refuse to run and hide.  I will keep emailing, calling, feeding postive story ideas…
 
Just wish there were more like me willing to do the same. (HELLO……CHURCH!!!!!!)
 
Matt Gould
Senior Producer
Edifi Media
Buffalo, NY 
 
]]> By: edifimatt http://philcooke.com/how_does_success_look/#comment-246 edifimatt Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/how_does_success_look#comment-246 Just in case you'd like to know how easy it is to get your story on the air...and how desperate these stations are for anything "different"...check out this link from a local Buffalo news station (that has seen a big ratings hike of late)<div><div> </div><div><div><div>http://www.wgrz.com/news/news_article.aspx?storyid=35963</div><div><div> </div><div><div>Why fight Hollywood when you have desperate news affiliates with air time to fill right in your own back yard?!</div><div><div><div> </div><div><div>(Being a bit sarcastic, of course)</div><div> </div></div></div><div> </div></div></div></div></div><div> </div></div><div /></div> Just in case you’d like to know how easy it is to get your story on the air…and how desperate these stations are for anything "different"…check out this link from a local Buffalo news station (that has seen a big ratings hike of late)
 
 
Why fight Hollywood when you have desperate news affiliates with air time to fill right in your own back yard?!
 
(Being a bit sarcastic, of course)
 
 
 
]]>