Comments on: One of the Key Reasons Christianity Doesn’t Impact Today’s Culture http://philcooke.com/cultural_impact/ Change Revolution Fri, 18 May 2012 18:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Lisa Danielle http://philcooke.com/cultural_impact/#comment-12410 Lisa Danielle Fri, 09 Sep 2011 02:22:00 +0000 an army of ants? really? I hate to tell you this, but the church is made up of people, not ants, or cpmputer programs. an army of ants?

really?

I hate to tell you this, but the church is made up of people, not ants, or cpmputer programs.

]]> By: Lisa Danielle http://philcooke.com/cultural_impact/#comment-12409 Lisa Danielle Fri, 09 Sep 2011 02:16:00 +0000 I'm pretty sure our culture is supersaturated with the "text" of the Christian Message. What's missing is the lives of believers to put that message in context. Jesus doesn't need a better Media Strategy, he needs better followers. I’m pretty sure our culture is supersaturated with the “text” of the Christian Message. What’s missing is the lives of believers to put that message in context. Jesus doesn’t need a better Media Strategy, he needs better followers.

]]> By: Christianity Does Not Impact Today’s Culture Says Christian Media Consultant Phil Cooke, Who Looks to Scientology for Media Education | God Discussion http://philcooke.com/cultural_impact/#comment-11577 Christianity Does Not Impact Today’s Culture Says Christian Media Consultant Phil Cooke, Who Looks to Scientology for Media Education | God Discussion Wed, 20 Apr 2011 12:46:02 +0000 [...] of Protestantism among young people, Phil Cooke, Christian media consultant, states in his blog that small churches and mega churches don’t make much of an impact because they have no media [...] [...] of Protestantism among young people, Phil Cooke, Christian media consultant, states in his blog that small churches and mega churches don’t make much of an impact because they have no media [...]

]]> By: Cdecker http://philcooke.com/cultural_impact/#comment-11566 Cdecker Tue, 19 Apr 2011 04:05:00 +0000 Anthony's desciption of the need is the truth and the goal of any local church. I think that is exactly the strategy. The "zip code slice" is a huge necessity although we have found that people are more willing to leave their zip code and travel to another that has a place for their life to find significance and meaning. So the zip code can be expanded to more than one. Our advertising strategies must include more of a participation component than just a receiving one. Will my life count if I become part of this community? What's the long-term relational bonus? People want THAT! Anthony’s desciption of the need is the truth and the goal of any local church. I think that is exactly the strategy. The “zip code slice” is a huge necessity although we have found that people are more willing to leave their zip code and travel to another that has a place for their life to find significance and meaning. So the zip code can be expanded to more than one. Our advertising strategies must include more of a participation component than just a receiving one. Will my life count if I become part of this community? What’s the long-term relational bonus? People want THAT!

]]> By: lk chandler http://philcooke.com/cultural_impact/#comment-10525 lk chandler Wed, 05 Jan 2011 04:12:00 +0000 How about a series called, Did you know? Starts with the above question (black and white) ... Pans one aspect of creation (color)..... (mountain, sky, clouds...) then Sun, rain, wind, sand, ocean,tree (one) touches a person or people... (ie. couple sitting under shade of tree or child on tree swing...) a verse scrolls slowly (right to left) to center screen and stops, ie ... the strength of my life ... or ... my heart has heard you say, 'Come talk to me' scrolling in smaller letters(left to right) and continues to exit screen words of God as written in the Holy Scriptures How about a series called, Did you know?
Starts with the above question (black and white) …
Pans one aspect of creation (color)….. (mountain, sky, clouds…)
then
Sun, rain, wind, sand, ocean,tree (one) touches a person or people…

(ie. couple sitting under shade of tree or child on tree swing…)

a verse scrolls slowly (right to left) to center screen and stops, ie
… the strength of my life … or
… my heart has heard you say, ‘Come talk to me’

scrolling in smaller letters(left to right) and continues to exit screen
words of God as written in the Holy Scriptures

]]> By: joshmshep http://philcooke.com/cultural_impact/#comment-10282 joshmshep Mon, 13 Dec 2010 16:10:00 +0000 Phil- I think the latest figures from Barna support your idea of a national media campaign showing how Christianity has impacted society... I hope you are able to secure an organization that can do this, we need it. Money quote: "...most Americans are unimpressed with the contributions Christians and churches have made to society over the past few years." http://www.barna.org/culture-articles/462-six-megathemes-emerge-from-2010 Phil-
I think the latest figures from Barna support your idea of a national media campaign showing how Christianity has impacted society… I hope you are able to secure an organization that can do this, we need it.

Money quote: “…most Americans are unimpressed with the contributions Christians and churches have made to society over the past few years.”

http://www.barna.org/culture-articles/462-six-megathemes-emerge-from-2010

]]> By: God at play http://philcooke.com/cultural_impact/#comment-10239 God at play Sat, 11 Dec 2010 00:36:51 +0000 I mostly agree with Jon here. Working on a personal level is the best way.Hey, maybe the campaign should focus on that, instead. Inspire Christians to reach out in a personal way with a really well done message.I think a vision for evangelizing through broadcast media is about 30 years too late, unfortunately. People understand TV and film media so well these days, they'll immediately look through about 3 or 4 layers of meaning and find a meta-meta-message and it'll take them just a couple seconds to understand what it is.If you're interested in reaching the masses through culture and really grabbing them, you need to look to the media of the future, which includes computer-based things like social media and videogames.An upcoming mega-blockbuster videogame called Uncharted 3 will appear on Jimmy Kimmel live on December 13th. If you check it out, you'll get an idea of the potential for good this medium can have, and how so far it is largely being under-utilized. I mostly agree with Jon here. Working on a personal level is the best way.Hey, maybe the campaign should focus on that, instead. Inspire Christians to reach out in a personal way with a really well done message.I think a vision for evangelizing through broadcast media is about 30 years too late, unfortunately. People understand TV and film media so well these days, they’ll immediately look through about 3 or 4 layers of meaning and find a meta-meta-message and it’ll take them just a couple seconds to understand what it is.If you’re interested in reaching the masses through culture and really grabbing them, you need to look to the media of the future, which includes computer-based things like social media and videogames.An upcoming mega-blockbuster videogame called Uncharted 3 will appear on Jimmy Kimmel live on December 13th. If you check it out, you’ll get an idea of the potential for good this medium can have, and how so far it is largely being under-utilized.

]]> By: Buzz http://philcooke.com/cultural_impact/#comment-10238 Buzz Sat, 11 Dec 2010 00:35:52 +0000 Wot Henry B. sed.  Change hearts, not brands.  We need Christian media, but we don't necessarily need the kind that sells Christianity TM but rather sells Christ.  Much of the Christian media I've seen seems to say, "Come to us, we have the answer" when it should be "here's the answer." It's the difference between a MacDonald's commercial and an episode of Alton Brown. Wot Henry B. sed.  Change hearts, not brands.  We need Christian media, but we don’t necessarily need the kind that sells Christianity TM but rather sells Christ.  Much of the Christian media I’ve seen seems to say, “Come to us, we have the answer” when it should be “here’s the answer.” It’s the difference between a MacDonald’s commercial and an episode of Alton Brown.

]]> By: Justin Kintzel http://philcooke.com/cultural_impact/#comment-10237 Justin Kintzel Sat, 11 Dec 2010 00:35:12 +0000 Scientology has a very powerful media force behind it. Not only is it very well executed, but an ad like this appeals to exactly the one thing people want to hear about...which is themselves. They make very ambiguous statements, like "You are hope...You are imagination..." So, mixed with a beautifully shot montage...it makes for a quite intriguing piece for somebody who is searching. There en lies the danger. But these guys are smart because they're using their resources to appeal to many different types of people in a very artistic way to DRAW PEOPLE IN. Not to trick them...not to force them to do anything...but to draw them in. Scientologists, as crazy as they may be, actually believe what they're selling here...so, this isn't a trick as much as we wish this campaign was for something good. :) I wish it was. My question is...why aren't WE doing this???? We believe what we talk about in our churches! I don't know, perhaps we're too used to talking to each other in our small Christian bubbles rather than to the lost? Out of sight, out of mind? We have many resources at our disposal...it's just too bad most of them are filled up with cheese. I think if we were to do something on a big scale...we shouldn't "Left Behind" it...(which could have been great, but wasn't even close to good.) - It should be simple, yet not insulting people's intelligence (which we often do). It should look stellar, to rival or surpass any other mass media image being smacked into the public's faces...and it should be intriguing, not abrasive. The fact that Scientology can make headway with ads like this is because they seem genuine. The ads completely break away from the idea that this thing might be a cult. If they can do this...we can certainly breakaway from the tags that have been placed on us, which at the moment aren't nice. :) Scientology has a very powerful media force behind it. Not only is it very well executed, but an ad like this appeals to exactly the one thing people want to hear about…which is themselves. They make very ambiguous statements, like “You are hope…You are imagination…” So, mixed with a beautifully shot montage…it makes for a quite intriguing piece for somebody who is searching. There en lies the danger. But these guys are smart because they’re using their resources to appeal to many different types of people in a very artistic way to DRAW PEOPLE IN. Not to trick them…not to force them to do anything…but to draw them in. Scientologists, as crazy as they may be, actually believe what they’re selling here…so, this isn’t a trick as much as we wish this campaign was for something good. :) I wish it was.

My question is…why aren’t WE doing this???? We believe what we talk about in our churches! I don’t know, perhaps we’re too used to talking to each other in our small Christian bubbles rather than to the lost? Out of sight, out of mind? We have many resources at our disposal…it’s just too bad most of them are filled up with cheese.

I think if we were to do something on a big scale…we shouldn’t “Left Behind” it…(which could have been great, but wasn’t even close to good.) – It should be simple, yet not insulting people’s intelligence (which we often do). It should look stellar, to rival or surpass any other mass media image being smacked into the public’s faces…and it should be intriguing, not abrasive. The fact that Scientology can make headway with ads like this is because they seem genuine. The ads completely break away from the idea that this thing might be a cult. If they can do this…we can certainly breakaway from the tags that have been placed on us, which at the moment aren’t nice. :)

]]> By: Jon Anderhub http://philcooke.com/cultural_impact/#comment-10236 Jon Anderhub Sat, 11 Dec 2010 00:34:44 +0000 I'm sorry but I respectfully disagree Phil. I too am involved in Christian media and I do see media as a useful tool in our arsenal, but truth be known the most effective impact that Christians can have on the culture is to quite simply be Christians. Not Catholics, Protestants, Episcopalians, Southern Baptists, Evangelicals, ecetra, but to live their lives, as best they can, according to the way Christ taught them to live their lives. There is more power in personal realtionships and peoples attitudes than any media blitz could ever create. Additionally people don't really have confidence in media's truthfulness. For the most part, the current culture sees media as, at best, entertainment, and at worst a collection of twisted truth's. Because of this attitude toward media, no matter how truthful, direct, or nuetral, the media campaign, the current culture will see it as yet another media campaign or entertaining movie and fast forward; change the channel; or move on to the next blockbuster movie, If Christians really want to make an impact on today's culture, they simply need to follow the examples of the Apostles and live their lives according to the way Christ taught us. By simply doing that the Apostles are still making an impact on culture 2000 years later! I’m sorry but I respectfully disagree Phil.
I too am involved in Christian media and I do see media as a useful tool in our arsenal, but truth be known the most effective impact that Christians can have on the culture is to quite simply be Christians.
Not Catholics, Protestants, Episcopalians, Southern Baptists, Evangelicals, ecetra, but to live their lives, as best they can, according to the way Christ taught them to live their lives.
There is more power in personal realtionships and peoples attitudes than any media blitz could ever create.

Additionally people don’t really have confidence in media’s truthfulness.
For the most part, the current culture sees media as, at best, entertainment, and at worst a collection of twisted truth’s.
Because of this attitude toward media, no matter how truthful, direct, or nuetral, the media campaign, the current culture will see it as yet another media campaign or entertaining movie and fast forward; change the channel; or move on to the next blockbuster movie,

If Christians really want to make an impact on today’s culture, they simply need to follow the examples of the Apostles and live their lives according to the way Christ taught us.
By simply doing that the Apostles are still making an impact on culture 2000 years later!

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