Archive for the ‘Podcast’ Category
Download episode 23: Crisis Public Relations: What Happens When Things Go Wrong (35 MB).
Although this podcast episode was originally produced a few years ago, it’s still a good reminder of the importance of handling public relations problems well. In this episode, I discuss “Crisis PR” – what do you do when something bad happens to your company, non-profit, or religious organization. It’s a short, information packed look at how to respond during a crisis, especially in the digital age. Learn how to respond effectively, and win back the public’s trust.
Download episode 58 Is Your Message Customized for International Audiences? (13MB)
What Phil learned from publishing “Jolt!” in China and how that experience can help you understand the importance of being culturally sensitive with your message.
Download episode #57 To Change Your Organization Look Outside (25MB)
Phil Cooke discusses why changing your organization is tough, and why an outside perspective is critical.
Download episode 51 The Risks of Online Counseling & Mentoring (49MB)
In a digital world, more and more people are giving advice online. But what are the ethical and legal risks? In this podcast, Phil Cooke discusses the recent court decisions regarding digital information and how little is actually “private.”