Archive for the ‘General’ Category



Research on TV Viewing That May Shock You

It’s widely believed that in the digital age, television is dead. But as with many rumors, nothing could be further from the truth. That lesson is supported by recent research from Nielsen Ratings. Plus, you’ll be surprised at who’s watching TV versus spending time online. Here’s some of the findings: Read the full article »

How People Discover New TV Shows

In the digital age, there’s plenty of controversy about traditional advertising versus digital advertising and social media (not to mention guerrilla advertising.) But a recent survey from HUB Entertainment Research reveals the truth about how people find new TV programs. The results may be surprising: Read the full article »

In Media Programming, Are Male or Female Narrators More Effective?

I get a lot of questions about using male versus female voices in media productions. Largely because there are some terrific female narrators out there, and yet most videos, commercials, news, and other media seem to be dominated by male voices. Does it matter? I’ve asked many direct response producers, because DR is a genre that needs results right away. That includes infomercials, fundraising programming, donor development media, and most of religious media. It’s a place where you can measure results quickly, and Direct Response writers and producers have always told me Read the full article »

Can You Outwardly Fail And Still Be Significant?

There’s a flood of self-help and positive thinking books and teaching out there, and it’s infected the church in a big way as well. I’m a positive person, but it doesn’t take much study of great leaders and innovators to realize that life isn’t about what most people call “success.” That’s why a recent devotional from 843 Acres caught my attention. If you don’t receive Park Forum’s 843 Acres email devotional, I highly recommend it, because in this case, I can do no better than simply quote it and ask you to compare it to how you evaluate your accomplishments in life: Read the full article »

Are You Paying Attention To Unexpected Events?

You could probably define my life as being filled with unexpected events.   So much so that I believe many of the best things I’ve experienced in life, I  discovered on the road to something I thought was better.  In this age of hyper-productivity, we set goals and then lock our eyes on the end result until it’s achieved.  But in the process, we often miss serendipitous things that occur along the journey.   For instance: Read the full article »

Struggling With Distraction Is Older Than We Think

In 1925, apparently there were so many distractions in the typical workplace, that Hugo Gernsback – a writer, inventor, publisher, and member of the American Physical Society decided to do something about it. Gernsback was called by some the “Father of Science Fiction.” His writing was well known, and he created the first science fiction magazine. The result of his work on the distraction issue was called Read the full article »

Urban Outfitters Marketing Fail of the Year

Retail chain Urban Outfitters recently debuted a sweatshirt that was no ordinary sweatshirt. The $129 shirt was printed with the Kent State University logo and various holes surrounded by what looked like blood splatter. The obvious reference was to the deaths of four Kent State University students and the wounding of nine by nervous and unprepared soldiers from the Ohio National Guard during a protest in 1970. Granted, most Read the full article »

Are You Actually Working Or Just Checking?

A few years ago, I had a friend who was always “working.” He constantly talked about how busy he was, and how much work he had to do. He never had time to see movies, go out to dinner, or do much else because he told everyone he was always “working.” So one day, I started watching him. I managed to get myself into a position to actually see what he was doing on the computer. I didn’t invade his privacy. I couldn’t see his actual messages or what he wrote, but I could get an idea of his daily routine. Here’s what I learned: Read the full article »

3 Important Things I Learned About Creativity from Fishing in Key West

I went deep sea fishing in Key West today. I’m speaking at a Christian Vision global conference at Duck Key, and a few of us went out on a fishing boat early in the morning. While you’re out there waiting on the fish to bite, you have a lot of time to think, so naturally, I started thinking about creativity, influence, and producing media programming that impacts audiences. Here’s 3 thoughts that came to me while I was waiting for that awesome fish in the photo: Read the full article »

How People Watch TV in a Multiscreen Era

Recently, Variety Magazine highlighted a study by Strategy Analytics that attempted to understand how people view television in the multiscreen era. I’ve written before that television is alive and well, and shouldn’t be written off in the age of the Internet. But there’s no question, the way people view programming is changing. Overall, when it comes to viewing habits these days, here’s the breakdown: Read the full article »


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