Archive for the ‘General’ Category



14 Things Every Communications Director Needs to Know

If you work on the communications or media team at a church, ministry, or nonprofit, your job is to share the story of your organizations to the local community and sometimes the world.  While a pastor or leader may speak to the local congregation or supporters, your job is to take that message and share it on a much bigger platform.  To do that well, here’s a list of critical things you and your team need to know:  Read the full article »

What’s Your Organization’s Priority?

Short blog post, powerful question: Is your organization run by the best ideas, or an organizational chart? Leadership is important, but as Apple co-founder Steve Jobs put it: “You [the organization] have to be run by the best ideas, not hierarchy. Otherwise, good people don’t stay.”  It’s one of the biggest reasons teacher’s unions (and other unions as well) are in trouble across the country. They’re based on Read the full article »

Lessons From Bill Cosby’s Viral Meltdown

When it comes to the multiple allegations of rape pointed at comedian and actor Bill Cosby, many people are asking, “Why now?” Why are these accusations which date back to 2006 suddenly going viral – all these years later? Back then, Cosby made public denials, settled a civil lawsuit out of court and kept his reputation intact – until now. But why it’s suddenly exploded anew can teach us a lot about how reputation management and real or perceived wrongdoing have changed in the age of Read the full article »

Why You Probably Can’t Change Your Boss

Have you ever worked for an organization you knew had a bad leader, but you thought you could change him or her? I’ve talked to countless frustrated employees who have attempted just that, and I can tell you, it doesn’t work. By the time a pastor, CEO, or other leader reaches that place in his or her career, they’ve been at it a long time and developed a routine. So for anyone to think they can turn on a dime is Read the full article »

Four Ways To Make Short Videos Deliver

Short video presentations have become one of the most important marketing tools in the world, and there’s no better place for using video than sharing our faith. Evangelism, missions, discipleship, promotions, fundraising – all can be more effective by using short videos. The problem is – most short videos fail. They don’t move the audience, call them to action, or motivate them to accomplish anything. If you’re suffering from “Ineffective Video Syndrome,” then here’s a few tips to get yours back in shape: Read the full article »

Why the “Relevance Versus Obedience” Argument Isn’t As Relevant As We Think

I have to admit that I’m growing weary of the “Is it better to be relevant or obedient” arguments. Frankly, it’s wasting a lot of time and energy, plus, it’s causing division and isn’t helping the cause. Here’s why: Read the full article »

How to Kill Your Career in 3 Easy Steps

Life can throw us a lot of curves. Our childhood, our parents, physical challenges, early experiences on the job, all indelibly imprint us with bad behaviors that are hard to shake. A woman abused as a child, a man whose father told him he’d never amount to much, a person who lives with insecurity. Big or small, they damage our relationships, the quality of our work, and our chances for success. But there are three specific personality “quirks” that really set people back from achieving all they could become in life. I’m not a psychologist, and don’t have all the answers for fixing these problems, but I’ve discovered that Read the full article »

When To Give Up On Your Ideas or Projects

Yesterday I wrote about resilience, and how important it can be to not give up on your ideas, your projects, and your dreams – even in the face of opposition. I used my friend Producer Ken Wales as an example of someone who pitched a movie idea for years and years and eventually made it happen. But the truth is, there are situations when it’s actually better to let go of an idea and move on – even if you’ve spent years developing and writing it. The problem is – Read the full article »

What Hollywood Knows About Resilience That You Don’t

Love it or hate it, one thing you can say about many producers in Hollywood is that they are remarkably resilient. They don’t give up, and in some cases keep pitching ideas for years. There’s something to be said for that, because in my experience, when people outside Hollywood hit a wall, get rejected, or suffer a defeat, nine times out of ten, they give up.  But in Hollywood, Read the full article »

Why You Need a “People Bucket List”

Remember the movie “The Bucket List?”  It’s the story of  two terminally ill friends who sneak out of a cancer ward for a road trip to see a list of things and places before they die. That movie mostly focused on locations, but the truth is, a better bucket list would be of people to see before the end of your life.  Who would be on that Read the full article »


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