“The Brokeback Effect”
The LA Times calls it “The Brokeback Effect.” Brokeback Mountain—the movie about two homosexual cowboys—is creating a ripple through our culture. An associate professor at the University of Iowa in Iowa City plans to use the movie for an introductory course on sexuality. Other colleges are using the film for academic fodder.
But it’s not just academia. There are Brokeback T-shirts, a set of videos, and a collection of songs. There are Brokeback coffee mugs, Brokeback mousepads, and Brokeback stickers.
And fashion designer Valentino gave his own salute to Brokeback. In a recent menswear show in Milan, he had two men dressed in cowboy garb walking down the runway—holding hands.
Lines from the movie are now becoming catch phrases—such as “I wish I could quit you.” There are Brokeback jokes. Brokeback sweatshirts. Brokeback gifts.
And The Brokeback Effect doesn’t stop there. Brian Helander, president of the Gay Rodeo Association, says ever since the movie came out, he’s seeing more people “come out” to gay rodeo events.
[Cynthia H. Cho, “The Brokeback effect,” LA Times , March 1, 2006]