http://philcooke.com/brand_promise/ Change Revolution Fri, 18 May 2012 18:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://philcooke.com/brand_promise/#comment-6771 Keith G Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/brand_promise#comment-6771 How true. The first thought that came to mind was MTV. MTV when launched over twenty years ago was heavily criticized for there logo. They were told it was the dumbest logo that there ever was. I think I saw Phil talk about this. However, the ones that were criticizing it wasn't their target audience. I was there target audience and it worked. The promise of a young youthful, exciting group of people with two things in common music and video. Now that brand of MTV is lost today, it's no longer about music videos. But yet, MTV had a big influence on my life. I work in broadcasting. The first tv show I produced was music video show that I formatted after MTV, because every hour was formatted the same. I made a career after a "poorly" designed logo. Thanks MTV... How true. The first thought that came to mind was MTV. MTV when launched over twenty years ago was heavily criticized for there logo. They were told it was the dumbest logo that there ever was. I think I saw Phil talk about this. However, the ones that were criticizing it wasn't their target audience. I was there target audience and it worked. The promise of a young youthful, exciting group of people with two things in common music and video. Now that brand of MTV is lost today, it's no longer about music videos. But yet, MTV had a big influence on my life. I work in broadcasting. The first tv show I produced was music video show that I formatted after MTV, because every hour was formatted the same. I made a career after a "poorly" designed logo. Thanks MTV…

]]> http://philcooke.com/brand_promise/#comment-6772 Robert Winkler Burke Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/brand_promise#comment-6772 <p>So, now you've given insight of the perhaps veiled promises of religious broadcasting: Do TV preachers sell truth enabling viewers to keenly see through beguiling schemes? Or do they sell beguiling prosperity schemes keeping viewers blind to self-service? One look at TBN's Praise-a-thon and I weep.</p> So, now you've given insight of the perhaps veiled promises of religious broadcasting: Do TV preachers sell truth enabling viewers to keenly see through beguiling schemes? Or do they sell beguiling prosperity schemes keeping viewers blind to self-service? One look at TBN's Praise-a-thon and I weep.

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