Phil Cooke

Stop Undervaluing Your Attention

One interesting thing I’ve discovered is how most people actually undervalue their own attention. The book, “The Attention Economy,” calls attention “the most important resource in business,” but few people treat it that way.  As I watch people at work, I’m amazed at how much time they waste opening junk mail, watching junk television, or reading junk email.  The irony is that it would take
a serious investment in attention to save our attention.  But I’m afraid most people aren’t that committed.  The next time you’re faced with mail, TV, email, websites, meetings – or even people – who are adding to your information overload, save yourself and walk away.  Multi-tasking is highly overrated.  Learn to be in the moment.  In conversations and meetings, it’s the most important gift you can give.  Start understanding the critical value of your attention, and you’ll be amazed at the difference it makes.

This entry was posted on Tuesday, December 15th, 2009 at 7:16 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.