http://philcooke.com/adspeak/ Change Revolution Fri, 18 May 2012 18:10:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://philcooke.com/adspeak/#comment-693 Cortney Matz Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/adspeak#comment-693 Good food for thought - I think this has always been true, it's just that these days our lives are so inundated with messages that we're becoming very skeptical and much more sensitive to glossy advertising (for the most part, at any rate... there are always exceptions). I also realize that much of Christian media is created by committee - by the time it goes from points A to Z, so much content can be objected to, suggested, rearranged, etc., that the clarity goes right out the window. What do we lowly production staffers do? It takes a village. And the village sometimes takes over. Good food for thought – I think this has always been true, it's just that these days our lives are so inundated with messages that we're becoming very skeptical and much more sensitive to glossy advertising (for the most part, at any rate… there are always exceptions). I also realize that much of Christian media is created by committee – by the time it goes from points A to Z, so much content can be objected to, suggested, rearranged, etc., that the clarity goes right out the window. What do we lowly production staffers do? It takes a village. And the village sometimes takes over.

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