Great post. I agree. Let others obsess the lurid details.

I’ve written a post on what churches can learn. Interested in you and your readers thoughts. Its about reputation management and the 3 mistakes Tiger made…

3 lessons Tiger Woods can teach you about communications

E-mails, voice mails and text messages are not private – not now – as long as there is a tabloid bunker.  Interesting to compare the motivation of golf/sports media with the tabs.  Many people in the sports world knew that these things were going on but it was in their best interest (this guy employs a lot of people) not to talk about it.

But once the blood was in the water and the tabloids got engaged in what is their only interest – salacious details and gossip – the dye was cast.

It’s never – NEVER – good in damage control mode to cut the tail of the dog off one inch at a time.  But sadly that’s what this guy decided to do.