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Broadcasting

Posted On
02/24/2009

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TV Viewing Breaks Records: But What Are You Broadcasting?

Nielsen reports in today’s LA Times that the average American now watches more than 151 hours of TV a month.  That’s about 5 hours a day and an all time high – up 3.6% from last year.  During this recession people are staying at home and watching the tube, plus, it’s winter so people are coming in sooner.  At the same time, more and more programming is time-shifted, since 29% of people have DVR’s.  Something else interesting –
the amount of time we watch TV increases with age – teens spend about 103 hours a month and seniors spend 207 hours.

So my question is – what are you producing for all these people? In a recession, when people are hovering around the TV set like an ancient campfire, are we creating programming that is making a difference in their lives?  Are you answering the actual questions this culture is asking?  Are you plugged into the mindset of this generation?

If you have a church, ministry, or non-profit media program or outreach, then this isn’t the time to cut back.  Your potential audience is bigger than ever, which means your potential donor pool is better as well.   Even though finances might be tight, this is the time to reach out.  Try something new.  Experiment.

Whatever you do, don’t cut back.

You’ve got the audience.  Now the question becomes, what are you going to do with it?

This entry was posted on Tuesday, February 24th, 2009 at 7:31 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • Jack McCune

    I believe the answer is actually simple. Look at our world today and it will give the answer of what contnet should be developed. Morality is corrupt. A sense of duty is only held by our brave service men and women, prehaps by some polticians. Teens are more promiscuous. Addiction to drugs isn’t just found in the streets of the inner city, but more wide spread in middle class American, Addition to porn on the internet by both men and women. Not to mention the whole gamit of sexual social groups. We have more corporate fraud and corruption than ever before in our history.  

    What needs to be restored is morality and family values, integerity and of sense doing the right thing. Who can turn it around? The answer is right in front of you. It’s you! The content developer. We need to develop more family oriented, faith-based programming, and it needs to be done is such a way that we don’t have slam Christianity over someones head. We don’t have to preach at someone, but rather we need to teach to them. I believe people not only need to be taught, but want to be taught. People in today’s world are feeling lost, misused, abandoned. They don’t trust corporate America. I’m sure a great many are scathcing their heads and wondering about our government with earmark spending on senseless projects. My wife recently point out to me about teaching my 10 year old son something. Instead of preaching to him and coming on to strong as I might have once or twice. Instead I should lower my voice and teach. Just teach instead.

    We all know Jesus didn’t stand at the sermon on the mount and preached, but rather he stood and taught. If we are to be the purveyors of the word and win that one more for Jesus. Wouldn’t it be better to be teacher than to be preachers with our content. Now don’t get me wrong. I love a great many of preacher of the today. But, my point is this…teaching in a subtle, unassuming way will not only win your audience and have them coming back for more, but we just might have a better opportunity to winning more for Christ. We all know this isn’t our world, but there are a great many more who don’t know how to leave this world and enter into a world of eternal life. Isn’t that our job if we have an audinece who is right in front of the tube. 

     

     

  • http://yourtvonline.com saagar
  • http://www.inthatdayteachings.com Robert Winkler Burke

    "SEEING THE crowds, He went up on the mountain; and when He was seated, His disciples came to Him."  Matthe 5:1.  Seated.

    The first way broadcast preachers break the scripture, is by not following this example.  They stand.  Jesus sat.

    With so much unscriptural broadcast Christianity, little emphasis is on reading, hearing and speaking the scriptures for Bearean capabilities to check.

     The best pastors say, "CHECK!  CHECK!  CHECK! me!  Please, I need self-correction more than most."

    The broadcast Christian leadership mindset is, "DON’T, DON’T, DON’T ever correct me!  I need to boast more than most!"


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