http://philcooke.com/Nielsen_media_growth/ Change Revolution Wed, 16 May 2012 19:42:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://philcooke.com/Nielsen_media_growth/#comment-7907 Chris Busch Wed, 30 Nov -0001 00:00:00 +0000 http://philcooke.vintom.com/Nielsen_media_growth#comment-7907 <p> These are definitely the areas of most rapid growth (mobile video use in the US is still way behind Europe and parts of Asia).  But for perspective, TV viewing by the average American is still 153 hours per month.  131 million people are viewing video on the Internet and those people are averaging 3 hours per month (combined home and office).  13.4 million Americans watch video on mobile phones, and those people average 3.5 hours of mobile video viewing per month.  Not surprisingly, the usage rates of mobile video are highest in the 12-17 age category followed by the 18-24 year olds.  The entire report is available on PDF at <strong>http://tinyurl.com/kw6vhx.</strong> </p> These are definitely the areas of most rapid growth (mobile video use in the US is still way behind Europe and parts of Asia).  But for perspective, TV viewing by the average American is still 153 hours per month.  131 million people are viewing video on the Internet and those people are averaging 3 hours per month (combined home and office).  13.4 million Americans watch video on mobile phones, and those people average 3.5 hours of mobile video viewing per month.  Not surprisingly, the usage rates of mobile video are highest in the 12-17 age category followed by the 18-24 year olds.  The entire report is available on PDF at http://tinyurl.com/kw6vhx.

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