Where Media is Growing Fastest

Posted On
06/16/2009

Where Media is Growing Fastest

Check out this new chart on media growth. The new Nielsen report shows Americans watching plenty of TV at home –
153 hours every month — but DVR viewership and mobile video are
growing faster than any other segment. Mobile video watching jumped 52%
from the previous year and "time-shifted" TV watching climbed 37% over
the same period.

This entry was posted on Tuesday, June 16th, 2009 at 3:24 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

http://www.chrisbusch.com Chris Busch

These are definitely the areas of most rapid growth (mobile video use in the US is still way behind Europe and parts of Asia). But for perspective, TV viewing by the average American is still 153 hours per month. 131 million people are viewing video on the Internet and those people are averaging 3 hours per month (combined home and office). 13.4 million Americans watch video on mobile phones, and those people average 3.5 hours of mobile video viewing per month. Not surprisingly, the usage rates of mobile video are highest in the 12-17 age category followed by the 18-24 year olds. The entire report is available on PDF at http://tinyurl.com/kw6vhx.

Phil Cooke

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