The Miracle Theater Takes Out Another National Ad
The Miracle Theater in Pigeon Forge, TN, continues it’s very expensive advertising campaign, promoting their petition “standing up” for Jesus Christ. The AP estimated their original USA Today full page ad cost nearly $100,000, and today while I traveled through Ohio, another ad appeared. At least today’s ad was more of a statement, rather than an attempt to sell tickets, as I commented on in my earlier post. I appreciate their boldness and their desire to honor God. The question (as it nearly always is on this blog) is one of strategy.
First – did Kathy actually defame God in her comment, or was she actually honest? Are we being a bit too sensitive here?
Second – Is a confrontational approach really the best strategy? Do they speak for all Christian actors, as they implied in their first ad? Do we really want to make this a confrontational battle between us and them?
Third – Is it the best way to spend a couple of hundred grand?
We live in a free society, and we would all hopefully fight to the death for The Miracle Theater’s free expression. But we also need to think about the collective perception of the faith in our culture. This blog is about how we use the media most effectively to express our faith.
How is The Miracle Theater doing?
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Nate
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http://clubfritch.com gilliebean
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http://childoftelevision.blogspot.com/ Tony Figueroa
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Terrance
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CJ Madden
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G. Michael Smith
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Jeanette
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Phil
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Jeanette
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Phil
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Josh
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Phil
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Nate
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Josh
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matthew
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Nate
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Justin
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Phil
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Nate
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Daniel
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G. Michael Smith
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G. Michael Smith
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Chris Hollingsworth
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http://childoftelevision.blogspot.com/ Tony Figueroa




