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What Would Jesus Drink?

Phil Haroz, an Israeli-born, but Georgia-based wine importer is pitching wine to American Christians. (Not that I needed a pitch). Grapes of Galilee wines are being advertised in religious publications across the country with the sales line: “Grown by the Sea of Galilee and watered by the Jordan River.” Who knows? Maybe this will finally kill the myth about early Christians drinking grape juice. On the other hand, it looks an awfully lot like “Jesus Junk” to me…

This entry was posted on Friday, November 2nd, 2007 at 6:28 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

  • http://www.istockphoto.com Tiffani Barnes

    If you want a non-Jesus Junk wine with a "christian" theme check out Cuneo Cellars. They were the Oregon winery of the year. Their signature wine is called Cana's Feast. Here is the winery web address: 

    http://canasfeastwinery.com/ 

  • Jeff Reid

    Oh, Boy! This should be fun to watch this one play-out. Sure, It's kind-a gimmicky. How about celestial cigars. WooHoo. Honestly, they're probably not marketing to people who actually enjoy wine. oh, well. This too shall pass.Too bad – this could've been a perfect youth group fundraiser :-) "Honey!!… Johnny's at the door, he's selling wine for the school missions trip." Yep, Abandon the bake-sale.

  • http://blogs.oddsocks.net/ahunt Amanda

    I agree with you, Jesus Junk for sure (Keith Green referred to Jesus Junk too I think).

  • http://www.gapmin.org NaNette

    That goes to prove that if we even think there is s niche we'll capitalize on it.