The Religious Left is Getting into the Media Game
The Wall Street Journal reports today on some massive new media buys for advertising causes from the Christian left. As it reports, “The religious left has a long tradition of activism on social issues, including the civil-rights movement. But for the past quarter century, faith-based politicking has been dominated by the religious right, which built a powerful army of activists — and a formidable fund-raising machine — on the strength of leaders such as the Rev. Jerry Falwell of the Moral Majority and radio host James Dobson of Focus on the Family. The religious left’s re-emergence as a strong voice — with the financial backing to make aggressive media buys — is a “seismic shift,” said D. Michael Lindsay, a sociologist at Rice University who studies evangelical politics. “The religious left is experiencing today what the religious right had in 1981,” Mr. Lindsay said. “They’ve finally found a White House that’s not just tolerating but welcoming, affirming, of their involvement.” Left-leaning Christian groups also have started to attract funding from secular donors who share their political goals — and who see Biblical appeals as a promising way to broaden public support.”
What do you think? Is it time we heard from this side of the discussion? Or should we criticize the Christian Left for doing what we criticized the Christian Right for?
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