Archive for November, 2008



Obama Gets Technology. Leaders, Do You?

Anyone in leadership – or who is trying to find their voice in the culture – needs to become a student of the way Barack Obama used technology to get his message heard by millions of people.  His digitally savvy campaign was adept at connecting to and activating key audiences, and that strategy could also be applied to religious organizations, churches, non-profits, and business.  Obama’s speed at responding through technologies like
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The Place of Religion in the Financial Meltdown

In his column in a recent Wall Street Journal, writer Daniel Henninger, wrote about the religious void on Wall Street.  His article, titled, “Mad Max and the Meltdown:  How We Went from Christmas to Crisis” said that:
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TV Viewing Sets a New Record

The TV is now on more than 8 hours a day in the average home in America.  Individually, we’re watching more than 4 hours a day.  Nielsen’s new report is sobering, and supports the fact that this is a couch potato culture.  Keep in mind that typical American gets less than 7 hours of sleep a night.  The only real drop in viewing was by those who spend a lot of time online.  So if you have a message you need to share, how do you cut through?  That’s the message of
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Surviving Tough Times

I spoke to a group of Hollywood entertainment professionals recently, and I shared some tips for getting through tough financial times.  I think it’s incredibly important that whenever possible, we do our best not to let financial challenges distract us from our focus.  Although my talk was geared toward entertainment and media people, I think it would work for anybody.  Let me know if these suggestions could help you:
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The Gay Community’s Strategy: Will it Backfire?

I’ve been following the massive repercussions on the Proposition 8 vote in California – which amended the state constitution to protect traditional marriage.  Since the vote passed by a significant margin on November 4, the gay community has organized protests across the state, Governor Arnold Schwarzenegger has vowed that the “fight isn’t over” (call me crazy but I thought a governor was sworn to uphold the law), and the LA Times (who supports the protests) has reported the
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What Planet Does SAG Leadership Live On?

The leadership of the Screen Actors Guild is recommending to their membership that they go on strike.  Yes, you’re reading correctly.  During the worst financial crisis in memory, the union is suggesting a strike.  That’s also on the heels of last year’s writer’s strike.  Am I nuts to think this is proof that SAG is growing more and more out of touch with the changing media world?
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The Collide Reader's Choice Awards

Here's your chance to vote on the Collide Magazine Reader's Choice Awards.  In your voting, don't forget to vote for this blog and my book "Branding Faith."   :-)
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The Brand Promise – A Different Perspective on Your Organization

Cheryl Heller, the founder and CEO of Heller Communication Design in New York  has some interesting thoughts about branding. Most people think of a brand as a tool for communicating who we are and what we do. We think of logos or catchy names that convey the mission or identity of our organization.  A good brand does express identity, according to Heller. But great branding goes one step further. It conveys
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HD Myths

There’s a lot of myths out there regarding next year’s transition to digital television.  Here’s a few simple facts:

1) When the digital transition happens, it involves how a program is distributed, not produced.   They’ll still be showing analog programs.  After all, what would we do without “I Love Lucy” and “Hogan’s Heroes?”
2) Producers can still shoot in analog.  Shooting and editing isn’t
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eHarmony Forced to Create a Gay Dating Service

eHarmony, the highly successful online dating service has settled with the New Jersey courts and is now required to offer a new business model that caters to homosexual daters.  Two issues here:  First, the issue isn’t just about the gay community.  Does it mean that if you open a niche business to African-Americans you have to include Asians and Hispanics?  Is this the complete end of individualism in America? Have we lost the positive attributes of indentity?  This has enormous implications for religious organizations who focus on particular groups.  And second Read the full article »


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