Phil Cooke

The Top Ten Reasons I Need You to Help Share the Branding Faith Story

Branding Faith is just out, but now I need your help sharing the message.  Here’s the top 10 reasons this is a critical message for anyone concerned about being heard in today’s media-driven culture:

1) When researchers tell us that we’re being bombarded with as many as 3,000 advertising messages a day, more Christians need to understand the power of the media and how it impacts our lives.

2) Pastors teach or preach in services for 1-2 hours per week. But in a nation where the average family watches TV and surfs the web 5-7 hours per day – who has the most influence?

3) At a time when Nike, Starbucks, or Apple tell the best stories, how do we re-capture the ability to share the story of our faith with the culture?

4) Help people discover why “chasing relevance” only leads to being irrelevant.

5) Find out if marketing is good or bad for churches and non-profits.

6) Discover how TV trivializes religion and what that means for the future of religious media.

7) Understand the power of “buzz.”

8) Help leaders understand the difference between a “brand” and a “logo.”

9) Teach churches and non-profits to understand the power of perception.

10) Help stop the things you dislike about religious media and discover how to make real change happen.

Buy a copy for yourself, or for a pastor, ministry or non-profit leader, businessperson, or anyone who wants to get their message heard through the clutter of modern (or post-modern) living.

This entry was posted on Wednesday, February 27th, 2008 at 10:55 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.